Babai's Banana Leaf Meal

About Project

"Crafting a Relatable Food Icon"

A regional restaurant needed a strong brand identity to differentiate itself in a competitive food market. The goal was to create an engaging, memorable character to connect with customers.

The Challenge

We introduced Babai, a mascot inspired by R.K. Laxman’s Common Man. The campaign included:

• A cartoon series centered on Babai.
• Social media creatives with quirky, relatable humor.
• Innovative in-store branding using the mascot as a storytelling element.